Creativity and Productivity in the Heart of the South West

Microsoft Word - 003 Creativity and Productivity in the Heart of

This paper examines the relationship between creativity and productivity. It specifically focuses on:

  • the growth of the creative industries and the spill-over benefits for the local economy
  • the correlation between engagement with arts and culture and health and wellbeing (and its correlation with productivity)
  • opportunities for creative clusters
  • the role the creative industries in driving regeneration and growth
  • the importance of arts education to the skills agenda
  • cross-sector links.